THE SWITCH
This game is designed to demonstrate the team's mastery of skills and infectious fun in one short digital content series. We paired 8 athletes together to play the game resulting in 4 different "episodes". The series was a tremendous success with audiences and athletes engaging with the content driving awareness and engagement for the brand.
Bonus: It was also one of the most fun shoots the players had been involved with.
HYPE CLUB ROLE:
CONCEPT, TREATMENT, PRODUCTION, POST PRODUCTION
“I HAD NO IDEA MY TEAMMATES WERE BASTARDS.”
-Anonymous, AP Golf Ambassador