ANALOG/AWESOME
A little known secret is the coolest people on the planet have a miniature skateboard in their pocket so they can shred any time. This brand spot ran on TV and further cemented Tech Deck as the most hardcore collectible toy celebrated by the most influential people in pop culture.
(We also did a version of this ad in French!)
HYPE CLUB ROLE:
CONCEPT, TREATMENT, CASTING, PRODUCTION, POST PRODUCTION, STRATEGY
“I AM ALWAYS ANSWERING CALLS FROM HYPE. THEY’RE DOPE!”
-Daewon Song, Professional Skater