MIRRORS
Our creative intention was to give audiences a sense of "how did they do that". We collaborated with design partners The Cult Creatives, photographers Koury Angelo, and James Weir to bring this multi dimensional photo experience to life. The resulting campaign outperformed all other "lifestyle" imagery on the brand's channel that year.
HYPE CLUB ROLE:
CONCEPT, TREATMENT, PRODUCTION, POST PRODUCTION, STRATEGY
“IT WAS A NICE SHOOT TO REFLECT ON THINGS.”
-Ian Poulter