HELP THE CAT
SPEAK GOLF
PREMIUM
SWAGGER
PUMA Golf is a bold brand that requires strong messaging and a cool position. But to ensure it’s not too easy on us, the brand also demands that the world know all products are heavily engineered and made with super luxe materials. Confident. Cool. Tech.
BRANDING CREATIVE
In 2023, we are maturing the brand. The consumer dripping in orange like Rickie Fowler 15 years ago has grown up a little, and Puma is growing with them.
The campaign and mantra we developed are called ‘Comfortably Bold,’ which comes straight from the brand’s DNA.
In motion or frozen in a photo, the brand's true spirit is always communicated. Puma is the brand of the energetic player who likes to get out on-course with friends, post a low score, and look super stylish in the process.
The materials are premium, and the designs are thoughtful. The imagery always follows suit.