FOR US - HUMANS OF GOLF

We decided to highlight the faces and the stories of real golfers with a variety of backgrounds, upbringings, and professions, each connected by their love for the game of golf. We created a photoshoot with a handful of real people with vastly different backgrounds including Tattoo Artists, EDM DJ's, Farmers, Professional athletes from other sports, and shared their story. We launched the campaign under the tag "For Us" representing this apparel and this game was something that was open for anyone.

An underground hit campaign causing a wider audience to consider Puma Golf for their on-course outfits.