DIY CONCRETE
Wet it, set it, and shred it! DIY Concrete is an amazing product that allows kids to make their own skate obstacles. Stop-motion animation was the only way to go, so we brought in our buddy Macho Taildrop and let him bring our script and storyboard to life. Kids love the spot, and parents can quickly understand what it is and how it works. Win-win-win.
HYPE CLUB ROLE:
CONCEPT, TREATMENT, COPYWRITING, PRODUCTION, POST PRODUCTION
“A DIY PRODUCT AD WITH A DIY VIBE. THIS NAILS THE SPIRIT.”
-Brand Manager, SpinMaster