COMFORTABLY BOLD
This national spot can be seen right now during regular broadcast TV and throughout PGA events on all major networks.
This spot kicks off a rebrand for Puma under the new brand tagline “Comfortably Bold”. Our mission was to bottle the confidence, and stylish swagger the brand has always had and run it through the lens of core golf. We wanted something that golfers would watch and make them want to grab their clubs and go play.
HYPE CLUB ROLE:
CONCEPT, TREATMENT, COPYWRITING, PRODUCTION, POST PRODUCTION
“WE ARE SO EXCITED TO LAUNCH THIS IN ‘23 BECAUSE IT’S A GREAT EVOLUTION.”
-Brand Director, PUMA