INTERNATIONAL PUTTING INSTITUTE
The ask with AP is usually to “Give the Dream Team a money-can’t-buy experience”. How about turning a prestigious college into a personal putting course? In celebration of 50 years of the iconic Royal Oak, we wanted to create something that spoke to the DNA of the timepiece itself. Getting back to the basics and making it look good.
The video reached more golf fans in 2022 than any other golf content AP produced.
HYPE CLUB ROLE:
CONCEPT, TREATMENT, PRODUCTION, POST PRODUCTION
“THE IDEA IS ELEGANT AND FUN. UNDERSTATED YET SOPHISTICATED. HUMOROUS BUT NOT SILLY. IT’S JUST RIGHT.”
-Head of Brand Experience, Audemars Piguet