MEET THE ALPHA
To a creative group there is nothing sweeter than getting a brief that asks us to make something that is different from anything else in the space. Our focus was to let the spirit and attitude of the shoe shine.
With the swagger forward approach of a modern music video, the video reached millions of golfers helping AlphaCat become the best performing shoe of 2022 for the Puma Golf brand.
HYPE CLUB ROLE:
CONCEPT, CASTING, TREATMENT, PRODUCTION, POST PRODUCTION
“SWAGGER AND STYLE. THAT’S THE ALPHACAT SHOE. THAT’S WHAT THIS SPOT IS.”
-Director of Marketing, Puma Golf