TRY OUTS

Each year Tech Deck hosts Try Outs where the best skaters in the world come together under one roof and give it all they got to get their names and graphics on a Tech Deck. But, there’s a catch; the judges are kids! Or at least that’s the story we told.

This TVC is a great example of folding core skateboarding into a toy brand ad without compromising authenticity or speaking above our target demo’s heads. Featuring some of the most famous names in skateboarding. Oh, and the pros did it for free.

HYPE CLUB ROLE:

CONCEPT, TREATMENT, PRODUCTION, POST PRODUCTION

“SERIOUSLY, HOW DID YOU TURN A COMMERCIAL SHOOT INTO ONE OF THE MOST LEGENDARY EVENTS IN MODERN SKATEBOARDING?!.”

-EVP Marketing, Skullcandy

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